BRAND IN A BRAND
BIG IN EUROPE, UNKNOWN IN THE USA
When Admitad came to Kobe Digital, they were already a resounding success. In Europe, thousands of publishers and thousands of brands were using their platform to create and expand mutually beneficial relationships every day. They saw a huge potential in bringing their platform to the United States, the only problem was, they were virtually unknown in their new market.
To increase their exposure in the new region, we needed to do two things: develop a strategy to bring awareness of Admitad and their services to brands and publishers, and find a way to increase Admitad’s brand authority.
No one in the US had heard of Admitad — but everyone has heard of the Huffington Post and Forbes.
In order to make people not only aware of, but also trust, a newcomer to the affiliate marketing scene, we needed to produce positive associations for Admitad.
By producing relevant content and working with industry connections, we were able to secure mentions of Admitad in the tech and business sections of two of the most influential publications on the web.
Before long, Admitad was seeing a spike in the number of organic visitors to their site — with a 14% jump.
Here’s something Admitad already knew well: when you’re combining editorial content and promotional content, there are many factors to consider.
We knew we had to satisfy the needs of publications dedicated to factual and newsworthy information. We also had to ensure that we were presenting Admitad in a way that best achieved their goals.
By working with the editorial teams at our chosen publications we made sure they got a story worthy of their audience. And by working with Admitad, we ensured the content we were putting forward met their promotional requirements. Much like in affiliate marketing, everyone involved came out a winner.
GETTING IN FRONT OF NEW USERS
No one gets a hundred percent response on the first email. So we set up our outreach to send the next follow up email in the sequence if the email was still not replied to within a week.
Continuing to experiment with new subject lines and different content, we continually optimized each new salvo in our outreach campaign. We saw which subject lines were working and which ones weren’t even getting opened. We saw the content that lead to a response and the content that was opened but ignored. Over the course of the campaign, we altered our email based on our testing and steadily, engagement improved to produce a 74% increase in the response rate.