Do you know the amount of time that it takes for your website to load in a browser? If you haven’t focused on this aspect of your site, you may be losing a large number of visitors.

According to stats related to website speed, if your site fails to load in 2 seconds, about 50 percent of visitors will be unhappy. Also, 40 percent of people will abandon your site if it doesn’t load in 3 seconds or less.

Have you checked the bounce rate of your website lately? Typically, high bounce rates are due to the loading time of your page. Work on fixing?receiving low conversions and a high bounce rate?by using these six principles:


Reducing The Server Response Time

One of the factors that affect your page loading speed is related to the lookup time for your domain name system (DNS). Therefore, understand the specific IP address associated with each website on the internet.

Imagine if you had to know the IP address for every website and type that into your browser. That’s not as easy as typing in a name. When you request a site by using a name, it is needed to be sent to a DNS server and converted into the IP address. This lookup takes valuable time.

Additionally, a lookup will also occur if you have a social media button (Twitter/Facebook/Pinterest) on your site. As a result, this continues to slow the webpage loading time. Use a DNS speed test tool to see how fast this interaction takes place on your website. Also, change registrars if it is loading too slow.


Enable Caching

When a visitor lands on your website, elements on the page sometimes are?temporarily stored on their hard drive. This is known as caching. If they click on another page, instead of sending another HTTP request to the server, it uses the stored data, which speeds up the process.

If a repeat visitor comes back to your website, the images for your site are stored on their hard drive, unless they cleared their cookies. This?allows your website to pop up quickly. Therefore, this helps accommodate visitors who frequently browse your website.


Reducing HTTP Requests

When you type the URL of a website into your browser, the device that sends an HTTP request to a server to see that page. Yahoo conducted a study that discovered 80 percent of the time that a website takes to load is due to these requests to download different parts of a page.

Minimize the number of HTTP requests sent to retrieve aspects of your website, like stylesheets, images,?and scripts, so your site loads faster.

By looking at the stats on bounce rates, it shows that the probability of page abandonment increases every second of site loading:

  • 1 to 3 seconds: increases bounce rates by 32 percent
  • 1 to 5 seconds: increases bounce rates by 90 percent
  • 1 to 6 seconds: increases bounce rates by 106 percent
  • 1 to 10 seconds: increases bounce rates by 123 percent


Minifying And Combining Your Files

Another way to increase the speed of your website’s loading time is by combining and minifying files. For example, if you have three CSS files and five JavaScript files,?combine similar files so you’ll have two?HTTP requests.

Files are also minified as well. If you’re using WordPress for your website, a plugin like WP Rocket helps. It reduces the size of CSS and other files so that you don’t have to eliminate them.


Utilize Google PageSpeed

If you use Google PageSpeed’s resources, this increases the speed of your loading time. The benefits of using this tool include the automatic use of best practices associated with Web performance. Also, you do not not have to make any changes to your content.

To use this tool, you need to install it on your server and configure it for your site.


Compressing Images And Files

When your website has small files to work with, pages will load quicker. One of the best ways to improve the loading time of your site is utilizing a tool that compresses your files.

Gzip is a tool to use for file compression. WordPress users will find the Smush Image Compression plugin tool helpful for compressing the size of image files.



If you haven’t addressed the time that it takes your site to load, you now see why it’s worth optimizing. This includes mobile optimization as well. These tips allows you to gain a second or more of precious loading time. It does take some work, but the change in speed are worth it.

Director of Web Development
Amir’s diverse background includes extensive work in design and development. His tasks at Kobe Digital involve the oversight of our web team. On weekends Amir loves to go to the beach, and has a passion for volunteering.