Social media continues to be one of the top ways that a business raises awareness about their brand. In this day and age, social media and marketing go hand-in-hand. Top ways to market on social media include live video, using influencers, user-generated content, chatbots, paid ads, and social listening tools.


Jumping On The Live Video Trend

In a recent study, over 90 percent of executives stated why live video will be a large part of their marketing strategy in 2018. Research has shown that consumers love it as 80 percent of viewers prefer watching video when compared to reading a blog.

Facebook is the king of live video in 2018. More than 90 percent of marketers are using this channel to create live video.

By taking advantage of live streaming on Facebook, it helps generate new leads. Live video allows the option of responding to your audience in real time, which greatly increases engagement.


Influencer Marketing

One trend that’s emerging on social media is influencer marketing. Some companies are partnering with micro-influencers in their niche to help increase the credibility of their brand. This type of influencer does not have celebrity status, but they do have a strong following.

Consider looking for micro-influencers in your industry who have an audience ranging from 1000 subscribers to 100,000. Once they start moving above the 100,000 mark, they are considered macro influencers.

The best way to get started is by opening up a dialogue and asking them if they are familiar with your product.


Leverage User-Generated Content

Another great way to expand your business is by utilizing user-generated?content. By getting customers to share information about your company, you are increasing brand awareness.

Encourage your customers to post pictures or videos on different social media sites when they use your products. Instagram is one of the best social platforms to do this. Also, it’s a good idea to encourage the use of hashtags. This is one more way to share a connection on the web.

People trust recommendations that come from family and friends. One of the best distribution channels for this type of content is social media platforms.


Chatbots Are On The Rise

Chatbots have started showing up on social media platforms. Some businesses are utilizing them to communicate with customers. On the Facebook Messenger platform, the number of chatbots increased from 33,000 to over 100,000 in its first year.

Chatbot technology is used to recognize words and phrases that are typed in by users. As a business, create one that guides your customer along through a process of introducing your services or products. Pizza Hut has done this by presenting deals and asking customers what they like on their order or referencing a list of previous items that they put on their pizza.

A survey of this marketing tool indicates that 80 percent of executives in the marketing space are interested in using them by the year 2020. This is not surprising as it’s cost-effective and less expensive than using human customer support representatives.

In fact, estimates indicate that chatbots will save companies in the banking and healthcare industry about $8 billion per year when 2022 rolls around.


Paid Advertisements On Social Media

While it helps businesses to have an active presence on different social media platforms, it still may not be enough to compete. Companies that want to be at the head of the pack need to leverage paid advertising.

It has become quite easy for a business to target their specific demographics and create an ad on platforms like Facebook and Instagram. By utilizing Facebook, set a budget on either a weekly or daily basis. Facebook also gives you many different options to utilize when you want to run an ad.

The best way to do this is to experiment and see what works for your business. By the year 2020, research indicates that advertising on social media will surpass placing a newspaper ad.


Listening To Social Platforms

Social listening is another way that you can market to your audience. These tools allow you to listen to what users are saying about your products or services. It gives your business the opportunity to monitor hashtags or keywords related to your brand that appear on social media.

By utilizing this data, you can formulate new marketing strategies to make sure that you are keeping up with the wants and needs of your target audience. A tool like Sprout Social can help you analyze different types of audiences and what they are saying about your brand.

This type of tool can help a business understand what resonates with their customers.


Constant Changes

Social media is constantly changing. As a business that needs to strategize your marketing, it’s important to keep up with trends that are emerging. If you haven’t used any of these methods, it is time to start now.

Senior Marketing Analyst
With over 6 years of marketing experience, Allen is able to help guide clients through the sometimes complicated nether of digital marketing options. He prides himself in being able to match all of his clients with the perfect service offering for them. Allen spends his weekends with his wife and 3 dogs, and is known for throwing great barbeques!